#Overview

An artist site has a job most business sites do not: it gets linked from a bio, opened once on a phone, and judged in about four seconds. Gelo Cruz — a Filipino solo artist who also records as @invisibleants — needed somewhere that holds a discography, a video archive, and a blog he actually writes in, without any one of them burying the others.

#Build

A custom WordPress theme where the profile, discography, and video sections each carry their own layout rather than sharing a single generic archive template. Swiper handles the carousels, which is the right tool for a catalogue that grows one release at a time and gets browsed by thumb. Tailwind keeps the identity intact from a phone screen up to whatever a venue is projecting it onto.