#Overview

Freddiepits Studio sells fine art prints out of Melbourne — European landscapes and classic automotive work — alongside private shoots. Selling a photograph online is mostly a problem of restraint: show the image large, get out of the way, and quietly handle the fact that one photograph is really twenty products.

#The Variant Problem

Every print is offered in five sizes, from A3 up to 150×100cm, framed in black, white, or oak, or left unframed. That is a variant matrix sitting behind each image, and it has to resolve without the buyer ever seeing a matrix — people choose a wall, not a SKU. WooCommerce carries the commerce underneath, taking payment through WooCommerce Payments and PayPal.

#Build

A custom theme rather than a page-builder, so the gallery stays precise and the front-end stays fast. A print store that renders its own product photography slowly has already lost the argument. Tailwind for styling, PHP templating for the collections and the Journal, and the private shoot enquiries routed through the same contact flow as print questions.